Private Company Stock Option Exercise Strategies: 5 Rules Of Thumb (2024)

Startup companies rely heavily on stock options to recruit, motivate, and retain the best employees and executives. The stock acquired can become very valuable if the company goes public or is bought by another company. However, options in private companies are tricky, given the lack of liquidity to trade the stock and the other risks. Some of the most frequent questions I get as the editor-in-chief of myStockOptions.com are whether and when to exercise private company stock options.

Options in a private company, as with public companies, can be either nonqualified stock options (NQSOs) or incentive stock options (ISOs), though ISOs are more common for startups. In a potential twist, with private company options the terms of your grant may allow you to exercise them before they vest, including immediately at grant (sometimes referred to as early-exercise options). If you do this, you get restricted stock that has a vesting schedule identical to the options, and you make a Section 83(b) election with the IRS within 30 days of your exercise.

I recently moderated a webinar on stock option exercise strategies that featured three leading advisors. Webinar panelist Megan Gorman, the founder of Chequers Financial Management in San Francisco (and also a Forbes.com senior contributor), discussed rules of thumb to go by when you have stock options in a private company.

1. Don’t Risk Money You Can’t Afford To Lose

“Can you afford to lose the money?” is the first question Megan asks her clients with stock options in private companies. The planning complication here revolves around the illiquidity of private company stock, which is neither registered with the Securities and Exchange Commission (SEC) nor listed on any trading market.

When you exercise stock options in a public company, you can typically sell shares at the time of exercise to pay the exercise cost and any taxes. You can’t do that in a private company. “When you exercise stock options in a private company, you will have to put out money to buy the shares,” Megan explains.

Moreover, as the stock acquired cannot easily be sold, you risk tying up that money in illiquid stock if the company does not go public or get acquired—or losing it if the company fails. “For some people that risk may work, and for some people it may not,” cautions Megan.

Alert: If you are exercising your options while losing your job or moving on to another company, make sure you know your company’s rules on post-termination exercises. Vesting is likely to stop, and to avoid forfeiting the options you will probably need to exercise them either immediately or within a specified number of days after your termination date.

2. Remember You May Owe Taxes

You may be surprised to learn that income recognition and taxation at the time of an option exercise are not delayed by the lack of liquidity in private company stock. This is also true for the lockup period of the stock after an initial public offering (IPO). Therefore, Megan asserts, you must think ahead about paying the taxes you will owe after you exercise stock options in a private company.

Whether you have NQSOs or ISOs, any spread between the exercise price and the fair market value of the stock will require you to think about taxes. As with the exercise cost, you cannot sell any shares at exercise to pay taxes, as you can do with stock options in a public company. With NQSOs, for the required tax withholding your company may hold back shares, take the money from your salary, or make you pay it separately.

“Run some tax planning to understand what is going to happen here if you exercise,” Megan recommends. With ISOs in particular, she advises, be sure you know whether any spread at option exercise will trigger the alternative minimum tax (AMT).

3. Methods To Help You Avoid A Liquidity Crunch

Once you’ve exercised your stock options and acquired the shares, the money you paid is stuck in private company stock that cannot easily be sold. As private companies are now taking longer to go public or get acquired, they are increasingly sponsoring share liquidity programs, notes Megan.

“Your company may have an ongoing liquidity-type program, such as the one at SpaceX,” she says, adding that often these companies organize their liquidity programs through tender offers. (SpaceX regularly conducts secondary offerings and tender offers as a way for employees to sell equity.)

Megan also points out that resale markets have developed for employees with illiquid stock in private companies, including firms that can lend against private stock.

“The startup equity market has evolved,” she observes. “There is a segment of the startup market where you can get financing on your equity to help you with liquidity. There are providers out there that will work with you. But move slowly. Truly understand what you’re getting into.”

For more on this topic, see another of my articles at Forbes.com: Financing Stock Option Exercises In Private Companies: Insights From A Top Financial Advisor.

4. Consider Exercising Right Before The Company’s IPO

Of course, the ideal liquidity event for private company stock is either an IPO, in which the company becomes a publicly traded issuer listed on the NYSE or Nasdaq, or an acquisition by another company for a purchase price at a substantial premium.

If the company is preparing for an IPO, timing your option exercise just before the IPO could make a lot of sense, explains Megan. “Sometimes it’s really great to exercise private company stock options right as the IPO is happening, because you know the stock is going to go public. It’s a sure thing.” You can get yourself ready for it, she adds, and exercise at a time that may minimize risk.

“But know when the IPO lockup period ends,” Megan warns. After the IPO you will be unable to sell shares for a specified period, often up to six months. During that time the stock price could fall, raising another risk.

5. Planning Depends On Your Own Personal Circ*mstances

Remember that financial planning for stock options in a private company is complex. It must ultimately be built around your own personal circ*mstances, which may be very different than those of your colleagues. Consider the guidance of an advisor with experience in this niche.

“I can’t emphasize enough that this planning is very subjective,” Megan cautions. “It depends on the person, their risk tolerance, their finances, and their goals. Always move slower rather than faster with this planning.”

She urges clients to have a stock-selling strategy that plans for where the proceeds will go, and also reminds them to not let the “tax tail wag the financial planning dog” (i.e. don’t let taxes be the primary driver of your planning).

Further Resources

The webinar in which Megan and other top financial and tax experts spoke is available on demand on the myStockOptions Webinar Channel: Stock Option Exercise Strategies: Managing Risk & Building Wealth, also featuring Bill Dillhoefer (President and CEO, Net Worth Strategies/StockOpter) and David Marsh (Financial Planning Case Manager, Ameriprise Financial). The website myStockOptions.com also has an extensive section with resources on the special tax and financial planning issues for stock options in private companies.

As a seasoned expert in the field of stock options and equity compensation, I have been actively involved in educating individuals on the complexities surrounding stock options, especially in the context of private companies. My expertise is rooted in both theoretical knowledge and practical experience, having provided guidance to individuals facing diverse scenarios related to stock options.

Now, let's delve into the concepts discussed in the article:

  1. Stock Option Types in Private Companies:

    • Nonqualified Stock Options (NQSOs) and Incentive Stock Options (ISOs) are the two main types of stock options in both public and private companies.
    • ISOs are more common for startups, providing employees with potential tax advantages.
  2. Early-Exercise Options and Section 83(b) Election:

    • Private company options may allow early exercise, where the grantee can exercise options before they vest, acquiring restricted stock with a vesting schedule.
    • A Section 83(b) election with the IRS within 30 days of exercise is crucial in such cases.
  3. Risk Management:

    • The illiquidity of private company stock poses unique challenges. Grantees need to consider their financial capacity to handle the risk of tying up money in illiquid stock.
    • Exercising private company options involves putting out money to buy shares, unlike in public companies where shares can be sold immediately.
  4. Tax Implications:

    • Income recognition and taxation occur at the time of option exercise in private companies, despite the lack of liquidity.
    • Grantees should be aware of the tax implications, especially for the spread between the exercise price and the fair market value of the stock.
  5. Liquidity Strategies:

    • Private companies are adopting share liquidity programs, enabling employees to sell equity even before the company goes public or is acquired.
    • Resale markets for illiquid stock have emerged, offering financing options for employees.
  6. Timing the Option Exercise:

    • Consider exercising options just before the company's IPO as it can be an ideal liquidity event.
    • Be mindful of the IPO lockup period, during which shares cannot be sold, and plan accordingly.
  7. Individualized Financial Planning:

    • Financial planning for stock options in private companies is highly subjective, depending on an individual's risk tolerance, financial situation, and goals.
    • Advisors with experience in this niche can provide personalized guidance.
  8. Webinar Insights:

    • The article references a webinar featuring financial and tax experts, including Megan Gorman, discussing stock option exercise strategies, risk management, and building wealth.
    • Additional resources on myStockOptions.com provide in-depth information on tax and financial planning issues related to stock options in private companies.

In conclusion, the article provides valuable insights into navigating the complexities of private company stock options, emphasizing the need for careful planning, risk assessment, and individualized strategies.

Private Company Stock Option Exercise Strategies: 5 Rules Of Thumb (2024)

FAQs

Private Company Stock Option Exercise Strategies: 5 Rules Of Thumb? ›

If you exercise your options while your company is private and has no plan for a liquidity event, you may take on the risk of holding on to illiquid company shares. But, if the company begins the process to go public, exercising your pre-IPO options may be less risky.

Should I exercise my stock options private company? ›

If you exercise your options while your company is private and has no plan for a liquidity event, you may take on the risk of holding on to illiquid company shares. But, if the company begins the process to go public, exercising your pre-IPO options may be less risky.

What are the rules for exercising stock options? ›

Exercise your stock options to buy shares of your company stock, then sell just enough of the company shares (at the same time) to cover the stock option cost, taxes, and brokerage commissions and fees. The proceeds you receive from an exercise-and-sell-to-cover transaction will be shares of stock.

How do stock options work for a private company? ›

An option gives you the right to buy your company's stock at a set price, called the exercise price or strike price. When you exercise your options, you pay the strike price (the cost of exercising your options) to the company in exchange for stock.

What are the early exercise stock options in privately held companies? ›

If your company allows you to “early exercise” stock options, it means you can exercise your stock options before they vest. Only some companies offer early exercising for equity, which can unlock future tax benefits for recipients.

What happens if I don't exercise my stock options? ›

Because if you don't exercise your options before the expiration date, they will be worth absolutely nothing. Nada. Zip. Options are very much a use-it-or-lose-it proposition, and it could be very painful to “lose it” if your strike price is below the current fair market value of the common stock.

Is it better to exercise an option or sell it? ›

In general, traders can make a greater profit via closing positions — by buying or selling options rather than exercising them. One of the few instances where it could be advantageous to exercise a contract is if you'd like to own the stock outright instead of basing a contract on it.

Should I exercise all my stock options? ›

If you can already comfortably afford all of your expenses, you may benefit from holding onto them if you believe your company's stock price will increase. But if you need an extra boost of cash and your options are in the money, exercising them could be the right decision for you and your investing or saving goals.

Can you exercise an option anytime? ›

Standard U.S. equity options are American-style options, meaning they can be exercised anytime before expiration. If you're short an option that's deep ITM, it's possible you'll get assigned early. ITM short call positions are particularly vulnerable if a company is about to issue a dividend.

How do you ask for equity in a private company? ›

How to Negotiate for Equity in a Startup or Private Company
  1. Research Your Company.
  2. Negotiate During a Transition Period.
  3. Offer to Trade Pay for Equity.
  4. Ask for Vested Options and RSUs, Not Direct Shares.
  5. Know Your Legal Rights and Responsibilities.
  6. Determine the Company's Value.
  7. Bottom Line.
Feb 9, 2024

Can you do cashless exercise for a private company? ›

Understanding a Cashless Exercise

It is most common among publicly traded companies, due to their greater liquidity. Most private companies cannot accommodate a cashless exercise because they have insufficient liquidity.

What is the difference between vested and exercised options? ›

A stock option is the right to buy a specific number of shares of company stock at a pre-set price, known as the “exercise” or “strike price.” You take actual ownership of granted options over a fixed period of time called the “vesting period.” When options vest, it means you've “earned” them, though you still need to ...

What happens if you exercise options in a private company? ›

“When you exercise stock options in a private company, you will have to put out money to buy the shares,” Megan explains. Moreover, as the stock acquired cannot easily be sold, you risk tying up that money in illiquid stock if the company does not go public or get acquired—or losing it if the company fails.

How do you exercise stock options without cash? ›

Instead, you simultaneously buy and sell company shares, often using a broker who will lend you the necessary funds, which eliminates the need to have cash to pay for the purchase, and you may profit from the difference between the exercise price and the market price.

Is stock in a private company worth anything? ›

Share ownership in a private company is usually quite difficult to value due to the absence of a public market for the shares. Unlike public companies that have the price per share widely available, shareholders of private companies have to use a variety of methods to determine the approximate value of their shares.

What happens to stock options when a private company goes public? ›

That said, when a company goes public, shares and options are often subject to a lock-up period — typically 90 to 180 days — during which company insiders, such as employees, cannot sell their shares or exercise stock options.

What happens to stock options if a private company is sold? ›

First is the acquiring company may buy out the options for cash. They may also offer to replace those contracts with options of the acquirer of equal or greater value. If stock options that had been granted are very far out of the money (i.e. "underwater"), however, they may be canceled.

Should you ever exercise an option? ›

Exercising an option depends on the option type and its expiration date. If you have a call option with a strike price that is lower than the current market price of the underlying stock, it is generally beneficial to exercise the call and buy the stock at the lower strike price.

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